Anti Ai Stance | Sons Of Sam Houston

Oxford defines art as:

“The expression or application of human creative skill and imagination … producing works to be appreciated primarily for their beauty or emotional power.”

That’s our foundation.
Art is — by definition — human.

At Black Bay, we use tools.
We use reference images. We use software. We might even use AI for research, organizing thoughts, or gathering ideas — the same way you’d use a map, a library, or a lens.

But AI will never create for us.

It will never finalize our scripts.
It will never direct our films.
It will never define our stories, characters, or vision.

The final product will always be human-made, by hand, by heart, by intention.

We reject the idea that creativity can be automated.
We reject the notion that typing a prompt equals authorship.
We reject the flood of synthetic, soulless content drowning out real work.

We believe:

Meaning isn’t generated — it’s earned
Story isn’t assembled — it’s lived
Creativity isn’t code — it’s blood, breath, time, and soul

Oxford defines art as: “The expression or application of human creative skill and imagination … producing works to be appreciated primarily for their beauty or emotional power.”

Black Bay is a human studio. And it always will be.

Oxford defines art as:

“The expression or application of human creative skill and imagination … producing works to be appreciated primarily for their beauty or emotional power.”